The lowest of low-cost carriers: The case of airasia

International Journal of Human Resource Management

Volumn 21, Issue 2, 2010, Pages 197-213

  Poon, Teresa Shuk Ching ^a   Waring, Peter ^b  

^a OPEN UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Airasia; Asia; Competitive strategy; Human resource management strategy and practices; Innovative branding; Labor relations and management; Low cost business model; Low cost carrier

Indexed keywords

EID: 76449119608     PISSN: 09585192     EISSN: 14664399     Source Type: Journal    
DOI: 10.1080/09585190903509480     Document Type: Article

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