Identifying audience segments applying the "social space" approach

Poetics

Volumn 38, Issue 1, 2010, Pages 69-89

  Blasius, Jörg ^a   Mühlichen, Andreas ^a  

^a UNIVERSITY OF BONN   (Germany)

Author keywords

Lifestyles; Multiple correspondence analysis; Social space

Indexed keywords

EID: 76449093959     PISSN: 0304422X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.poetic.2009.10.003     Document Type: Article

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