Lessons learned from retail - Capturing the IKEA effect

2009 13th International Conference on Intelligence in Next Generation Networks: Beyond the Bit Pipes, ICIN 2009

Volumn , Issue , 2009, Pages

  Kayser, Erik ^a  

^a Capgemini   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

LESSONS LEARNED; RETAIL INDUSTRY;

PIPE;

EID: 76249084580     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICIN.2009.5357073     Document Type: Conference Paper

References (4)

1. "Predictably Irrational" by Dan Ariely, Harper Collins, 2009, p. 135.
2. http://hbr.harvardbusiness.org/web/2009/hbr-list/ikeaeffect-when-labor- leads-to-love
3. "Loyalty Created in a High Involvement Product Category" by Emmy Eliasson and Petra Svensson, Lund University 2007
4. "Free" by Chris Anderson, Random House Business Publishing 2009