Customer choice, fare adjustments and the marginal expected revenue data transformation: A note on using old yield management techniques in the brave new world of pricing

Journal of Revenue and Pricing Management

Volumn 9, Issue 1-2, 2010, Pages 94-109

  Walczak, Darius ^a   Mardan, Setareh ^a   Kallesen, Royce ^a  

^a PROS   (United States)

Author keywords

Customer choice modeling; Data transformation; Pricing optimization; Revenue management

Indexed keywords

EID: 76149112936     PISSN: 14766930     EISSN: 1477657X     Source Type: Journal    
DOI: 10.1057/rpm.2009.38     Document Type: Article

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