Are green tourists a managerially useful target segment?

Journal of Hospitality and Leisure Marketing

Volumn 17, Issue 3-4, 2008, Pages 314-334

  Dolnicar, Sara ^a   Matus, Katrina ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

A posteriori segmentation; A priori segmentation; Commonsense segmentation; Data driven segmentation; Green tourists; Profiling; Sustainable tourism

Indexed keywords

EID: 75849141766     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1080/10507050801984826     Document Type: Article

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