The contribution continuum

Journal of the Academy of Marketing Science

Volumn 36, Issue 2, 2008, Pages 157-165

  Ladik, Daniel M ^a   Stewart, David W ^b  

^a SUFFOLK UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 75749145545     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0087-z     Document Type: Article

References (5)

1. Bartels, R. (1970). Marketing theory and metatheory. Chicago: American Marketing Association.
2. Brinberg, D. L., & McGrath, J. (1985). Validity and the research process. Beverly Hills, CA, USA: Sage.
3. Davis, M. S. (1971). That's interesting! towards a phenomenology of sociology and a sociology of phenomenology. Philosophy of the Social Sciences, 1(4), 309-314.
4. Howard, J., & Sheth, J. (1969). The theory of buyer behavior. New York: John Wiley & Sons.
5. Levy, M., & Grewal, D. (2007). Publishing perspectives from the editors. Journal of Retailing, 83(3), 247-252.