Consumer attitudes to potatoes and possible differentiation paths of the commodity - The case of Sweden

Acta Horticulturae

Volumn 831, Issue , 2009, Pages 313-318

  Fernqvist, F ^a   Ekelund, L ^a  

^a SWEDISH UNIVERSITY OF AGRICULTURAL SCIENCES   (Sweden)

Author keywords

Differentiation; Marketing; Potato

Indexed keywords

LACTUCA; LYCOPERSICON ESCULENTUM; SOLANUM TUBEROSUM;

EID: 75749129466     PISSN: 05677572     EISSN: None     Source Type: Book Series    
DOI: 10.17660/ActaHortic.2009.831.37     Document Type: Article

References (12)

1. Andersson, Å. 2004. Transport packagings and marketing of fruit and vegetables within the retail sector - a pilot study in Sweden and Germany. Examensarbete inom hortonomprogrammet (MSc Thesis) 2004:25. SLU, Alnarp, Sweden.
2. Carlsson, E. 2005. The Competitive Situation of the Swedish Carrot Industry. Examensarbete inom hortonomprogrammet (MSc Thesis) 2005:6. SLU, Alnarp, Sweden.
3. Ekelund, L. and Fernqvist, F. 2008. Organic as a Diversification into Sustainable Apple Production on the Swedish Market. Acta Hort. 767:123-130.
4. Ekelund, L. and Fernqvist, F. 2007. Organic Apple Culture in Sweden. The European Journal of Plant Science and Biotechnology l(l):65-75.
5. Ekelund, L., Fernqvist, F. and Tjärnemo, H. 2007. Consumer preferences for domestic and organically labelled vegetables in Sweden. Acta Agriculturae Scandinavica C. 4:229-236.
6. Jones, E. and Ward, R.W. 1989. Effectiveness of Generic and Brand Advertising on Fresh and Processed Potato Products. Agribusiness 5(5):523-536.
7. Juric, B. and Worsley, A. Consumers' attitudes towards imported food products. Food Quality and Preferences 9(6):431-441.
8. Nygard, B. and Storstad, O. 1998. Deglobalisation of food markets? Consumer perceptions of safe food: the case of Norway. Sociologia Ruralis 28(1):35-53.
9. Porter, M. 1991. Towards a dynamic theory of strategy. Strategic Management Journal 12:95-118.
10. Richards, T.J., Kagan, A. and Gao, X.M. 1997. Factors Influencing Changes in Potato and Potato Substitute Demand. Agricultural and Resource Economics Review 26(1):52-66.
11. Sassatelli, R. and Scott, A. 2001. Novel food, new market and trust regimes: Responses to the erosion of consumers' confidence in Austria, Italy and UK. European Societies 3(2):213-244.
12. Swedish Board of Agriculture. 2007. Consumption of food and nutritive vales, data up to 2005. Statistical report 2007:2.