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Volumn 39, Issue 2, 2010, Pages 308-316

Antecedents of salespeople's reluctance to sell radically new products

Author keywords

Control systems; Motivation; New products; Sales management

Indexed keywords


EID: 75749123537     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.11.003     Document Type: Article
Times cited : (20)

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