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Volumn 63, Issue 2, 2010, Pages 126-132

Developing pandemic communication strategies: Preparation without panic

Author keywords

Ad testing; Health communication; Pandemic; Social marketing

Indexed keywords


EID: 75349109694     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.02.009     Document Type: Article
Times cited : (55)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.