The Social Media Release as a public relations tool: Intentions to use among B2B bloggers

Public Relations Review

Volumn 36, Issue 1, 2010, Pages 87-89

  Steyn, Peter ^a   Salehi Sangari, Esmail ^b   Pitt, Leyland ^c   Parent, Michael ^c   Berthon, Pierre ^d  

^a LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

^b ROYAL INSTITUTE OF TECHNOLOGY   (Sweden)

^c SIMON FRASER UNIVERSITY   (Canada)

^d BENTLEY UNIVERSITY   (United States)

Author keywords

Bloggers; Public relations; Social Media Release; Technology Acceptance Model

Indexed keywords

EID: 74449087372     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.09.005     Document Type: Article

References (3)

1. Davis F.D. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13 3 (1989) 319-340
2. Davis F.D., Bagozzi R.P., and Warshaw P.R. User acceptance of computer technology: A comparison of two theoretical models. Management Science 35 (1989) 982-1003
3. Hair J.F., Black W.C., Babin B.J., Anderson R.E., and Tatham R.L. Multivariate data analysis (2006), Pearson Prentice Hall, Englewood Cliff, NJ