Unearthing development opportunities within the cereal category

Cereal Foods World

Volumn 54, Issue 6, 2009, Pages 256-259

  Molina, P ^a  

^a Kerry Ingredients and Flavours   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CEREAL PRODUCTS;

EID: 74049084414     PISSN: 01466283     EISSN: None     Source Type: Journal    
DOI: 10.1094/CFW-54-6-0256     Document Type: Article

References (6)

1. Information Resources Inc. (IRI). Infoscan Reviews. Supermarket categories by dollar sales for 52 weeks, ending on June 14,2008. (Unpublished data.)
2. Kerry Ingredients and Flavours. Food bars are on trend. Derived from Information Resources, Inc. (IRI), Marketing Insight for 52 weeks ending December 2, 2007. (Unpublished data.)
3. Kerry Ingredients and Flavours. Healthy cereal study, December 2008. (Unpublished data.)
4. Kerry Ingredients and Flavours. Key health and wellness claims across categories. Derived from the Nielson label trends and strategic planner for 52 weeks, ending December 27, 2008. (Unpublished data.)
5. Lender, Ian. How cereal transformed American culture. Published online at http://blogs.static. mental floss.com/blogs/archives/20822.html.
6. Nielsen FDMx. Cold cereal consumption trends, ending August 8,2009. (Unpublished data.)