Surviving the recession and thriving beyond it: Rita McGrath explains how to deliver discovery-driven growth

Strategy & Leadership

Volumn 37, Issue 4, 2009, Pages 5-12

  Leavy, Brian ^a  

^a NONE

Author keywords

Business formation; Consumer behaviour; Corporate ventures; Innovation; Risk management

Indexed keywords

EID: 73949152412     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570910971584     Document Type: Article

References (1)

1. McGrath, R.G. & Keil, T. 2007, “The value captor's process: getting the most out of your new business ventures,” Harvard Business Review, 85(5): 128-136.