Advertising and its effect on industrial concentration: A contingency perspective

Journal of Current Issues and Research in Advertising

Volumn 18, Issue 1, 1996, Pages 35-44

  Taylor, Charles R ^a   Zou, Shaoming ^b   Özsomer, Aysegül ^c  

^a VILLANOVA UNIVERSITY   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

^c SEATTLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 73949097757     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1996.10505038     Document Type: Article

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