Mobile customer clustering based on call detail records for marketing campaigns

Proceedings - International Conference on Management and Service Science, MASS 2009

Volumn , Issue , 2009, Pages

  Lin, Qining ^a   Wan, Yan ^a  

^a BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS   (China)

Author keywords

Call detail records (CDR); Clustering; Customer behavior; Mobile telecommunication operators

Indexed keywords

BEFORE AND AFTER; CALL DETAIL RECORDS; CLUSTERING ANALYSIS; CLUSTERING CUSTOMERS; CLUSTERING MODEL; CUSTOMER VALUES; DATA MINING TECHNOLOGY; MARKETING CAMPAIGN; MOBILE CUSTOMER; MOBILE OPERATORS; MOBILE TELECOMMUNICATIONS; MOBILE TELECOMMUNICATIONS INDUSTRY; TELECOMMUNICATIONS CARRIER;

BROADBAND NETWORKS; COMPETITION; CUSTOMER SATISFACTION; MOBILE TELECOMMUNICATION SYSTEMS; SALES; TELECOMMUNICATION;

CLUSTER ANALYSIS;

EID: 73849140244     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMSS.2009.5302716     Document Type: Conference Paper

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