Humor in the eye tracker: Attention capture and distraction from context cues

Journal of General Psychology

Volumn 137, Issue 1, 2009, Pages 37-48

  Strick, Madelijn ^a   Holland, Rob ^a   Van Baaren, Rick ^a   Van Knippenberg, Ad ^a  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

Attention; Eye tracking; Humor; Memory

Indexed keywords

ANALYSIS OF VARIANCE; ARTICLE; ASSOCIATION; ATTENTION; EYE MOVEMENT; FEMALE; HUMAN; HUMOR; LEARNING; MALE; OCULOGRAPHY; PHOTOSTIMULATION; PHYSIOLOGY; PSYCHOLOGICAL ASPECT; RECALL; RECOGNITION;

ANALYSIS OF VARIANCE; ASSOCIATION LEARNING; ATTENTION; CUES; EYE MOVEMENT MEASUREMENTS; EYE MOVEMENTS; FEMALE; HUMANS; MALE; MENTAL RECALL; PHOTIC STIMULATION; RECOGNITION (PSYCHOLOGY); WIT AND HUMOR AS TOPIC;

EID: 73849106981     PISSN: 00221309     EISSN: None     Source Type: Journal    
DOI: 10.1080/00221300903293055     Document Type: Article

References (31)

1. Berg, E. M., & Lippman, L. G. (2001). Does humor in radio advertising affect recognition of novel product brand names? Journal of General Psychology, 128, 194-205.
2. Bradley, M. M., Cuthbert, B., & Lang, P. J. (1996). Picture media and emotion: Effects of sustained affective context. Psychophysiology, 33, 662-670.
3. Bruce, D., & Gaines, M.T. (1976). Tests of an organizational hypothesis of isolation effects in free recall. Journal of Verbal Learning and Verbal Behavior, 15, 59-72.
4. Buodo, G., Sarlo, M., & Palomba, D. (2002). Attentional resources measured by reaction times highlight differences within pleasant and unpleasant, high arousing stimuli. Motivation and Emotion, 26, 123-138.
5. Calvo, M. G., & Lang, P. J. (2004). Gaze patterns when looking at emotional pictures: Attention and affect. Motivation and Emotion, 28, 221-243.
6. Hansen, J., &Wänke,M. (in press). Liking what's familiar: The importance of unconscious familiarity in the mere-exposure effect. Social Cognition.
7. Hirshman, E. (1988). The expectation-violation effect: Paradoxical effects of semantic relatedness. Journal of Memory and Language, 27, 40-58.
8. Kaplan, R. M., & Pascoe, G. C. (1977). Humorous lectures and humorous examples: Some effects upon comprehension and retention. Journal of Educational Psychology, 69, 61-65.
9. Krishnan, H. S. & Chakravarti, D. (2003). A process analysis of the effects of humorous advertising executions on brand claims memory. Journal of Consumer Psychology, 13, 230-245.
10. Lang, P. J., Greenwald, M. K., Bradley, M. M., & Hamm, A. (1993). Looking at pictures: Affective, facial, visceral, and behavioural reactions. Psychophysiology, 30, 261-273.
11. Lee, Y. H.,&Mason, C. (1999). Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor. Journal of Consumer Research, 26, 156-169.
12. Love, A. M., & Deckers, L. H. (1989). Humor appreciation as a function of sexual, aggressive, and sexist. Sex Roles, 20, 649-654.
13. McCauley, C., Woods, K., Coolidge, C., & Kulick, W. (1983). More aggressive cartoons are funnier. Journal of Personality and Social Psychology, 44, 817-823.
14. McDaniel, M. A., DeLosh, E. L., & Merritt, P. S. (2000). Order information and retrieval distinctiveness: Recall of common versus bizarre material. Journal of Experimental Psychology: Learning, Memory and Cognition, 26, 1045-1056.
15. McDaniel, M. A., Dornburg, C. C., & Guynn, M. J. (2005). Disentangling encoding versus retrieval explanations of the bizarreness effect: Implications for distinctiveness. Memory & Cognition, 33, 270-279.
16. Mobbs, D., Greicius, M. D., Abdel-Azim, E., Menon, V., & Reiss, A. L. (2003). Humor modulates the mesolimbic reward centers. Neuron, 40, 1041-1048.
17. Murphy, J. H., Cunningham, I. C. M., & Wilcox G. (1979). The impact of program environment on recall of humorous television commercials. Journal of Advertising Research, 8, 17-21.
18. Raskin, V. (1985). Semantic mechanisms of humor. Boston, MA: Reidel.
19. Ratcliff, R. (1979). Group reaction time distributions and an analysis of distribution statistics. Psychological Bulletin, 86, 446-461.
20. Ratcliff, R. (1993).Methods for dealing with reaction time outliers. Psychological Bulletin, 114, 510-532.
21. Richardson-Klavehn, A., & Bjork, R. A. (1988). Measures of memory. Annual Review of Psychology, 39, 457-543.
22. Schacter, D. L. (1987). Implicit memory: History and current status. Journal of Experimental Psychology: Learning, Memory, and Cognition, 13, 501-513.
23. Schmidt, S.R. (1991). Can we have a distinctive theory of memory? Memory & Cognition, 19, 523-542.
24. Schmidt, S. R. (1994). Effects of humor on sentence memory. Journal of Experimental Psychology: Learning, Memory, and Cognition, 20, 953-967.
25. Schmidt, S. R. (2002). The humour effect: Differential processing and privileged retrieval. Memory, 10, 127-138.
26. Schmidt, S. R. & Williams, A. R. (2001). Memory for humorous cartoons. Memory & Cognition, 29, 305-311.
27. Slamecka, N. J. & Katsaiti, L. T. (1987). The generation effect as an artifact of selective displaced rehearsal. Journal of Memory and Language, 26, 589-607.
28. Strick, M., Van Baaren, R. B., Holland, R. W., & Van Knippenberg, A. (2009). Humor in advertisements enhances product liking by mere association. Journal of Experimental Psychology: Applied, 15, 35-45.
29. Suls, J. M. (1972). A two-stage model for the appreciation of jokes and cartoons: An information processing analysis. In J. H. Goldstein & P. E. McGee (Eds.), The psychology of humor: Theoretical perspectives and empirical issues (pp. 81-100). New York: Academic Press.
30. Waddill, P. J., & McDaniel, M. A. (1998). Distinctiveness effects in recall: Differential processing or privileged retrieval? Memory & Cognition, 26, 108-120.
31. Weinberger, M. G., & Gulas, C. S. (1992). The impact of humor in advertising: A review. Journal of Advertising, 21, 35-59.