Technology strategy and management the evolution of platform thinking

Communications of the ACM

Volumn 53, Issue 1, 2010, Pages 32-34

  Cusumano, Michael ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ECONOMIC INCENTIVE; INTERNET SERVICES; KEY FACTORS; NETWORK EFFECTS; PLATFORM TECHNOLOGY; POSITIVE FEEDBACK LOOP; SMARTPHONES; SOFTWARE DEVELOPMENT TOOLS; TECHNOLOGY STRATEGIES; WIRELESS TELEPHONY;

FEEDBACK; INTERNET; TECHNOLOGY; WIRELESS NETWORKS;

SOFTWARE ENGINEERING;

EID: 73649131660     PISSN: 00010782     EISSN: 15577317     Source Type: Journal    
DOI: 10.1145/1629175.1629189     Document Type: Short Survey

References (29)

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2. For managerial perspectives on product platforms, see M.H. Meyer and A.P. Lehnerd, The Power of Product Platforms (Free Press, 1997)
3. S.W. Sanderson and M. Uzumeri, Managing Product Families (Irwin, 1996).
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6. C.Y. Baldwin and K.B. Clark, Design Rules: The Power of Modularity, Volume 1 (MIT Press, 1999).
7. See M.A. Cusumano, Japan's Software Factories (oxford University Press, 1991);
8. M.A. Cusumano and K. Nobeoka, Thinking Beyond Lean (Free Press, 1998);
9. M.A. Cusumano and R.W. Selby, Microsoft Secrets (Free Press, 1995).
10. A. Gawer and M.A. Cusumano, Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation (Harvard business school Press, 2002).
11. Also, A. Gawer and M.A. Cusumano, "How Companies become Platform leaders," MIT Sloan Management Review 49, 2 (2008), 29-30.
12. See, for example, P. David, "Clio and the economics of QWerty," American Economic Review 75, 2 (1985), 332-337;
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16. C. Shapiro and H. Varian, Information Rules: A Strategic Guide to the Network Economy (Harvard business school Press, 1998);
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18. See T. Bresnahan and S. Greenstein, "technological Competition and the structure of the Computer Industry," Journal of Industrial Economics 47, 1 (1999), 1-40;
19. R. Schmalensee, D. Evans, and A. Hagiu, Invisible Engines: How Software Platforms Drive Innovation and Transform Industries (MIT Press, 2006);
20. C. Rochet and J. Tirole, "Platform Competition in two-sided Markets," Journal of the European Economic Association 1, 4 (2003), 990-1029;
21. J.C. Rochet and J. Tirole, "two-sided Markets: a Progress report," RAND Journal of Economics 37, 3 (2006), 645-667.
22. See D.B. Yoffe and M. Kwak, "With Friends like these: the art of Managing Complementors," Harvard Business Review 84, 9 (2006), 89-98;
23. R. Adner (2006), "Match your Innovation strategy to your Innovation ecosystem," Harvard Business Review 84, 4 (2006), 98-107.
24. M.A. Cusumano and D.B. Yoffe, Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (Free Press, 1998), 97-100, 133-138.
25. See G. Parker and M.W. Van alstyne, "two-sided network effects: a theory of Information Product design," Management Science 51, 10 (2005), 1494-1504;
26. T. Eisenmann, "Internet Companies Growth strategies: determinants of Investment Intensity and long-term Performance," Strategic Management Journal 27, 12 (2006), 1183-1204;
27. T. Eisenmann, G. Parker, and M.W. Van alstyne, "strategies for two-sided Markets," Harvard Business Review 84, 10 (2006), 92-101;
28. T. Eisenmann, G. Parker, and M.W. Van alstyne, "Platform envelopment," unpublished working paper, 2007.
29. Also, for a collection of articles, see A. Gawer, ed., Platforms, Markets and Innovation (Edward Elgar, 2009).