Should You Build Strategy Like You Build Software?

MIT Sloan Management Review

Volumn 49, Issue 3, 2008, Pages 69-74

  McFarland, Keith R ^a  

^a Former Technology CEO   (United States)

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EID: 73349106019     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (11)

1. S. McConnell, "Rapid Developrnenf (Redmond, Washington: Microsoft Press, 1996), 139.
2. P. Drucker, "The Essential Dnicker" (New York: Harper Business, 2001), 225.
3. Unpublished survey, McFarland Strategy Partners, 2006.
4. Manifesto for Agile Software Development, 2001, http://agilemanifesto. org.
5. B. Boehm, "A Spiral Model of Software Development and Enhancement," ACM SIGSOFT Engineering Notes 11, no. 4 (1986): 21 -42.
6. J. Welch, J. Immelt, D.D. Dammerman and R.C. Wright, "Letterto Share Owners," in "GE Annual Report: 2000" (Fairfield, Connecticut: General Electric, 2001), 1-7.
7. Mitchell Kapor, founder of Lotus Development Corp., said, "If design and implementation are in watertight compartments, it can be a recipe for disaster because the natural process of refinement and change is prevented.
8. See S. Rosenberg, "Dreaming in Code" (New York: Crown, 2007), 150.
9. Ibid., 23.
10. "Improving Strategic Planning: A McKinsey Survey," McKinsey Quarterly (September 2006).
11. F.P. Brooks, "No Silver Bullet: Essence and Accidents of Software Engineering," Computer 20, no. 4 (April 1987): 10-19.