Designing competitive loyalty programs: How types of program affect customer equity

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 17, Issue 4, 2009, Pages 307-319

  Furinto, Asnan ^a   Pawitra, Teddy ^a   Balqiah, Tengku E ^a  

^a NONE

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EID: 73249136694     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2009.20     Document Type: Article

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