How consumer expertise moderates the relationship between materialism and attitude toward advertising

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 17, Issue 4, 2009, Pages 321-327

  Osmonbekov, Talai ^a   Gregory, Brian T ^a   Brown, Willam ^a   Xie, Frank Tian ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 73249117386     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2009.23     Document Type: Article

References (0)