Click-through prediction for news queries

Proceedings - 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009

Volumn , Issue , 2009, Pages 347-354

  König, Arnd Christian ^a   Gamon, Michael ^a   Wu, Qiang ^a  

^a MICROSOFT RESEARCH   (United States)

Author keywords

Click through rates; CTR prediction; News search

Indexed keywords

ACCURATE PREDICTION; CLICK-THROUGH RATE; SEARCH QUERIES; SEARCH RESULTS; WEB SEARCHES;

IMAGE RETRIEVAL; INFORMATION SERVICES; SEARCH ENGINES;

WORLD WIDE WEB;

EID: 72449201596     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1571941.1572002     Document Type: Conference Paper

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