Commodifying kids: Branded identities and the selling of adspace on kids' networks

Communication Quarterly

Volumn 52, Issue 2, 2004, Pages 115-128

  Preston, Elizabeth ^a   White, Cindy L ^b  

^a WESTFIELD STATE UNIVERSITY   (United States)

^b CENTRAL CONNECTICUT STATE UNIVERSITY   (United States)

Author keywords

advertising; branding; children's market; children's programming; market segmentation; media communities

Indexed keywords

EID: 72449138335     PISSN: 01463373     EISSN: 17464102     Source Type: Journal    
DOI: 10.1080/01463370409370185     Document Type: Article

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