Altered priorities ahead; Or how to develop fruitful relationships with the media

Geological Society Special Publication

Volumn 305, Issue , 2008, Pages 5-10

  Nield, Ted ^a  

^a Geological Society of London   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

MEDIA ROLE; PERCEPTION; RESEARCH WORK;

EID: 72049099339     PISSN: 03058719     EISSN: None     Source Type: Book Series    
DOI: 10.1144/SP305.2     Document Type: Article

References (7)

1. Fox, F. 2007. Why scientists need to speculate without speculating. http://fionafox.blogspot.com/. Leaderene of the Royal Institution's Science Media Centre makes a compelling case for scientists to participate in 24 h news speculation.
2. Nield, T. (various dates). Media Monitor articles at http://www.geolsoc.org.uk/gsl/geoscientist/media, especially 'Oh no, they love us after all', which was inspired by the OST/Wellcome Report listed below.
3. Nield, T. 2006. The Madness of Scientists. the pseudoblog, at http://themadnessofscientists.blogspot.com.
4. OST/Wellcome Trust 2000. Science and the public: a review of science communication and public attitudes to science in Britain. ISBN 1 841290 25 4. Available free as PDF at www.wellcome.ac.uk or from the Marketing Department, Wellcome Trust, 183 Euston Road London NW1 2BE. E-mail marketing@ wellcome.ac.uk. Essential reading; the first (and so far last) exhaustive survey of what the British public really does think about science and scientists.
5. Parry, V. 2002. Scientists as Communicators-how to win friends and influence people. Journal of Molecular Biology, 319, 973-978. An experienced science journalist distils the experience of a lifetime spent coaxing news and good performances out of reluctant scientists.
6. Penn State. Take a look at the website of a truly effective university media relations operation. http://www.psu.edu/ur/presspass/.
7. Sense About Science. Lucretian rationalism from this worthy organization's site. http://www.senseaboutscience.org.uk/. 'Sense About Science is an independent charitable trust. We respond to the misrepresentation of science and scientific evidence on issues that matter to society, from scares about plastic bottles, fluoride and the MMR vaccine to controversies about genetic modification, stem cell research and radiation'.