Using atmospheric elements in service retailing: Understanding the bar environment

Journal of Services Marketing

Volumn 23, Issue 7, 2009, Pages 517-527

  Grayson, Rollo A S ^a   McNeill, Lisa S ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Atmosphere; Bars; Retailing; Services

Indexed keywords

EID: 71949093086     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040910995301     Document Type: Article

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