The relationship of motivators, needs, and involvement factors to preferences for military recruitment slogans

Journal of Advertising Research

Volumn 47, Issue 1, 2007, Pages 66-78

  Miller, Sylvia A ^a   Clinton, M Suzanne ^b   Camey, John P ^b  

^a CAMERON UNIVERSITY   (United States)

^b UNIVERSITY OF CENTRAL OKLAHOMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 71249108911     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070079     Document Type: Article

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