The need for a marketing reform: The wines of the loire region

Journal of International Food and Agribusiness Marketing

Volumn 20, Issue 4, 2008, Pages 113-138

  Terblanche, Nic S ^a   Simon, E ^b   Taddei, J C ^c  

^a STELLENBOSCH UNIVERSITY   (South Africa)

^b University of Angers in Angers   (France)

^c Strategic Management at Groupe ESSCA in Angers   (France)

Author keywords

Consumer surveys; French wines; Loire region; Marketing reform; SWOT analysis

Indexed keywords

EID: 71049176243     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1080/08974430802355622     Document Type: Article

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