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Volumn 16, Issue 3, 2009, Pages 227-243

Interrelationship between operations and marketing in reducing demand risk

Author keywords

Bullwhip effect; Consensus forecasting; Demand and supply planning; Supply chain management; Supply chain risks

Indexed keywords


EID: 71049124361     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/10466690902934524     Document Type: Article
Times cited : (12)

References (14)
  • 2
    • 71049141993 scopus 로고    scopus 로고
    • Retrieved from
    • AMR Research Report. (2007). The 2007 top 25 supply chain. Retrieved from http:// www.amrresearch.com
    • (2007) The 2007 Top 25 Supply Chain
  • 4
    • 71049124606 scopus 로고    scopus 로고
    • Dallas TX: University of Texas, Dallas, Center for Behavioral and Experimental Economic Science
    • Dallas, TX: University of Texas, Dallas, Center for Behavioral and Experimental Economic Science
  • 5
    • 0001275618 scopus 로고    scopus 로고
    • What is the right supply chain for your product?
    • Fisher, M. L. (1997). What is the right supply chain for your product? Harvard Business Review, 75 (2), 105-117
    • (1997) Harvard Business Review , vol.75 , Issue.2 , pp. 105-117
    • Fisher, M.L.1
  • 6
    • 71049125944 scopus 로고    scopus 로고
    • Want a more flexible supply chain?
    • Retrieved from
    • Garber, R. & Sarkar, S. (2007).Want a more flexible supply chain? Supply ChainManagement Review, 11 (1). Retrieved from www.scmr.com/article/ CA6406208.html
    • (2007) Supply Chain Management Review , Issue.1 , pp. 11
    • Garber, R.1    Sarkar, S.2
  • 7
    • 33746657612 scopus 로고    scopus 로고
    • Relationship development in the UK fresh produce supply chain
    • Hingley, M. (2004). Relationship development in the UK fresh produce supply chain. Journal of Marketing Channels, 12 (1): 27-50
    • (2004) Journal of Marketing Channels , vol.12 , Issue.1 , pp. 27-50
    • Hingley, M.1
  • 8
    • 71049184593 scopus 로고    scopus 로고
    • Operating in sync
    • January 28
    • Hoffman, W. (2008, January 28). Operating in sync. Traffic World
    • (2008) Traffic World
    • Hoffman, W.1
  • 9
    • 6044257857 scopus 로고    scopus 로고
    • Triple-A supply chain
    • Lee, H. L. (2004). Triple-A supply chain. Harvard Business Review, 82 (10): 102-113
    • (2004) Harvard Business Review , vol.82 , Issue.10 , pp. 102-113
    • Lee, H.L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.