Product substitution for social marketing of behavior change: A conceptualization

Social Marketing Quarterly

Volumn 3, Issue 2, 1996, Pages 5-13

  Chakravorty, Bonnie ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70849103270     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1996.9960966     Document Type: Article

References (28)

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