An evaluation of how student expectations are formed in a higher education context: The case of Hong Kong

Journal of Marketing for Higher Education

Volumn 14, Issue 1, 2004, Pages 1-21

  Willis, Mike ^a   Kennedy, Rowan ^a  

^a UNIVERSITY OF BALLARAT   (Australia)

Author keywords

Customer satisfaction; Formation of expectations; Services marketing; Study abroad

Indexed keywords

EID: 70849090047     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v14n01_01     Document Type: Article

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