Optimal results: What libraries need to know about google and search engine optimization

Reference Librarian

Volumn 50, Issue 3, 2009, Pages 234-247

  Cahill, Kay ^a   Chalut, Renee ^a  

^a Vancouver Public Library   (Canada)

Author keywords

Google; Search engine optimization; Search engine results page; Search results

Indexed keywords

EID: 70849088413     PISSN: 02763877     EISSN: 15411117     Source Type: Journal    
DOI: 10.1080/02763870902961969     Document Type: Article

References (16)

1. Baker, Loren. 2007. NOFOLLOW Wikipedia to Pagerank Zero Campaign. Search Engine Journal. http://www.searchenginejournal.com/nofollow-wikipedia-to- pagerank-zero-campaign/4304/ (accessed January 28, 2009).
2. Baker, Loren. 2008. Google now controls 69% of online advertising market. Search Engine Journal. http://www.searchenginejournal.com/google-now-controls-69-of-online-advertising-market/6632/ (accessed January 5, 2009).
3. Boggs, Chris. 2008. The great Nofollow link debate of 2008. Search Engine Watch. http://searchenginewatch.com/3628452. (accessed January 28, 2009).
4. Cuffs, Matt. 2007. A few words about Google bombing. The official Google Webmaster Central Blog. http://googlewebmastercentral.blogspot.com/2007/01/quick-word-about-googlebombs.html (accessed January 28, 2009).
5. Fain, Daniel, and Jan Pedersen. 2006. Sponsored search: A brief history. http://www.business.ualberta.ca/kasdemir/ssa2/fain_pedersen.PDF (accessed January 5, 2009).
6. Gladkova, Svetlana. 2008. Livejournal is forced to bring basic accounts back. Profy. http://profy.com/2008/07/17/livejournal-forced-return-basic-accounts/(accessed January 5, 2009).
7. Hansell, Saul. 2007. Google keeps tweaking its search engine. New York Times. http://www.nytimes.com/2007/06/03/business/yourmoney/03google.html?pagewanted=1 (accessed January 5, 2009).
8. Hedger, Jim. 2004. Paid inclusion going the way of the dodo. Zeromillion.com. http://www.zeromillion.com/webmarketing/web-site-submission-google.html (accessed January 5, 2009).
9. iProspect. 2006. iProspect search engine user behavior study. www.iprospect.com/premiumPDFs/WhitePaper_2006_SearchEngineUserBehavior/ (accessed January 27, 2009).
10. Jansen, B., and A. Spink. 2006. How we are searching the world wide web. Information Processing and Management 42: 248-263.
11. Meiners, Janet. 2008. Search engine marketing projected to reach $25.2 billion in 2011. Marketing Pilgrim. http://www.marketingpilgrim.com/2008/03/search-engine-marketing-to-projected-to-reach-252-billion-in-2011.html (accessed January 28, 2009).
12. Meyer, Marissa. 2005. Google bombing failure. The official Google Blog. http://googleblog.blogspot.com/2005/09/googlebombing-failure.html (accessed January 28, 2009).
13. QuestionPoint. 2009. QuestionPoint statistical reports. http://www.questionpoint.org (accessed January 30, 2009).
14. Segev, Elad. 2008. Search engines and power: A politics of online (mis-)information. Webology no. 5, http://www.webology.ir/2008/v5n2/a54.html (accessed January 30, 2009).
15. Sullivan, Danny. 2007. Google kills Bush's miserable failure search & other Google bombs. Search Engine Land. http://searchengineland.com/google-kills-bushs- miserable-failure-search-other-google-bombs-10363 (accessed January 29, 2009).
16. Wii Fit girlfriend viral video is actually an ad. 2008. Sidebar: The Gamespot Newsblog. http://www.gamespot.com/pages/news/show_blog_entry.php?topic_id=26429442&part=rss&subj=6192391 (accessed January 5, 2009).