Nonprofit-business alliance model: Formation and outcomes

Journal of Nonprofit and Public Sector Marketing

Volumn 9, Issue 1-2, 2001, Pages 45-61

  Samu, Sridhar ^a   Wymer, Walter W ^b  

^a MEMORIAL UNIVERSITY OF NEWFOUNDLAND   (Canada)

^b CHRISTOPHER NEWPORT UNIVERSITY   (United States)

Author keywords

Business alliances; Consumer processing; Nonprofit organizations

Indexed keywords

EID: 70749160898     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v09n01_04     Document Type: Article

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