Public relations adding to businesses' bottom line

Journal of Promotion Management

Volumn 14, Issue 3-4, 2009, Pages 195-209

  Pohl, Gayle M ^a  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

Author keywords

Advertising; Economic value; Income flows; Organizational effectiveness; Pre and Post calculus model; Public relations effectiveness; Public relations expense; Public Relations Return Value (PRRV); Return on investment (ROI); Strategic planning

Indexed keywords

EID: 70749112466     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496490802620966     Document Type: Article

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