An empirical study to evaluate the location of advertisement panels by using a mobile marketing tool

2009 8th International Conference on Mobile Business

Volumn , Issue , 2009, Pages 196-202

  Maron, Markus ^a   Magnus, Sebastian ^a   Read, Kevin ^a  

^a University of Koblenz   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

BLUETOOTH TECHNOLOGY; BUSINESS SUCCESS; EMPIRICAL STUDIES; EXPOSURE-TIME; MARKET RESEARCHES; MARKETING CAMPAIGN; MOBILE MARKETING; ONE-WAY FUNCTIONS; WIRELESS MEDIA;

CELLULAR TELEPHONE SYSTEMS; CRYPTOGRAPHY; MARKETING; MOBILE COMPUTING; TECHNOLOGICAL FORECASTING; TECHNOLOGY TRANSFER;

WIRELESS TELECOMMUNICATION SYSTEMS;

EID: 70449591859     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2009.41     Document Type: Conference Paper

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