Why Japanese multinationals failed in the Chinese mobile phone market: A comparative study of new product development in Japan and China

Asia Pacific Business Review

Volumn 15, Issue 3, 2009, Pages 411-431

  Marukawa, T ^a  

^a UNIVERSITY OF TOKYO   (Japan)

Author keywords

China; Distribution; Japanese multinational enterprise; Mobile telephony; New product development

Indexed keywords

COMPARATIVE STUDY; COMPETITIVENESS; MOBILE COMMUNICATION; MULTINATIONAL ENTERPRISE; PRODUCT DEVELOPMENT; TECHNOLOGY TRANSFER;

ASIA; CHINA; EURASIA; FAR EAST; JAPAN;

EID: 70449407219     PISSN: 13602381     EISSN: 1743792X     Source Type: Journal    
DOI: 10.1080/13602380802667387     Document Type: Article

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