Google's auction for TV ads

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5556 LNCS, Issue PART 2, 2009, Pages 309-327

  Nisan, Noam ^a,c   Bayer, Jason ^b   Chandra, Deepak ^b   Franji, Tal ^a   Gardner, Robert ^b   Matias, Yossi ^a   Rhodes, Neil ^b   Seltzer, Misha ^a   Tom, Danny ^b   Varian, Hal ^b   Zigmond, Dan ^b  

^a Google Inc   (Israel)

^b GOOGLE INC   (United States)

^c HEBREW UNIVERSITY OF JERUSALEM   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

INTERNET; LINGUISTICS; TRANSLATION (LANGUAGES);

COMMERCE;

EID: 70449103323     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-02930-1_26     Document Type: Conference Paper

References (16)

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2. Google: Adwords traditional media blog, http://google-tmads.blogspot.com/ search/label/Google%20TV%20Ads
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