Segmenting subgroups of volunteers for target marketing: Differentiating traditional hospice volunteers from other volunteers

Journal of Nonprofit and Public Sector Marketing

Volumn 6, Issue 2-3, 1999, Pages 25-50

  Wymer, Walter W ^a   Starnes, Becky J ^b  

^a CHRISTOPHER NEWPORT UNIVERSITY   (United States)

^b AUBURN UNIVERSITY AT MONTGOMERY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70449086318     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v06n02_02     Document Type: Article

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