Marketing: The corporate information center for success

Online (Wilton, Connecticut)

Volumn 21, Issue 4, 1997, Pages 74-79

  Brown, Suzan A ^a,b,c  

^a Chemical Abstract Service (CAS)   (United States)

^b Mead Data Central ^*  (United States)

^c INSTITUTE OF GEOLOGY AND GEOPHYSICS   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 7044241108     PISSN: 01465422     EISSN: None     Source Type: Trade Journal    
DOI: None     Document Type: Article

References (3)

1. Levitt, Theodore. The Marketing Imagination. New York: Macmillan (The Free Press), 1986. p. 153.
2. Barnett, Chris. "How To Complain Effectively." OAG Frequent Flyer (July 1996) pp. 22-29.
3. Hassan, Salah S. and Roger D. Blackwell. Global Marketing: Perspectives and Cases. New York: Harcourt Brace & Co., 1994. p. 53.