Service orientation of organizational structures

Journal of Relationship Marketing

Volumn 8, Issue 2, 2009, Pages 103-126

  Gebauer, Heiko ^a   Pütz, Felix ^a   Fischer, Thomas ^a   Fleisch, Elgar ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Capital goods manufacturer; Integration and separation of products and services; Organizational distinctiveness; Organizational function; Strategic business unit

Indexed keywords

EID: 70350745981     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1080/15332660902876687     Document Type: Article

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