Quality differentiation for competitive advantage: a contingency approach

European Journal of Innovation Management

Volumn 2, Issue 2, 1999, Pages 71-81

  Beal, Reginald M ^a   Lockamy, Archie ^a  

^a Florida A and M University   (United States)

Author keywords

Alignment; Competitive advantage; Quality

Indexed keywords

EID: 70350713373     PISSN: 14601060     EISSN: None     Source Type: Journal    
DOI: 10.1108/14601069910269781     Document Type: Article

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