Using google analytics to evaluate the usability of e-commerce sites

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5619 LNCS, Issue , 2009, Pages 697-706

  Hasan, Layla ^a   Morris, Anne ^a   Probets, Steve ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

E commerce web sites; Google Analytics; Usability; Web Analytics

Indexed keywords

E-COMMERCE SITES; E-COMMERCE WEB SITES; GOOGLE ANALYTICS; SPECIFIC PROBLEMS; USABILITY; USABILITY PROBLEMS; WEB ANALYTICS; WEB METRICS;

ELECTRONIC COMMERCE; INTERNET; WEBSITES;

USABILITY ENGINEERING;

EID: 70350597872     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-02806-9_81     Document Type: Conference Paper

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