To theme or not to theme: Can theme strength be the music industry's "killer app"?

Decision Support Systems

Volumn 48, Issue 1, 2009, Pages 141-149

  Bhattacharjee, Sudip ^a   Gopal, Ram ^a   Marsden, James R ^a   Sankaranarayanan, Ramesh ^a   Telang, Rahul ^b  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Bundling; Digital music; Piracy; Sampling

Indexed keywords

ANALYTIC MODELING; BUNDLE SIZE; BUNDLING; BUSINESS MODELS; DIGITAL MUSIC; EMPIRICAL ANALYSIS; MUSIC INDUSTRY; NEW CONCEPT; PIRACY; SEARCH COSTS; WIN-WIN;

ECONOMICS;

EID: 70350565955     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2009.07.005     Document Type: Article

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