Capital is king!

Business Strategy Review

Volumn 20, Issue 4, 2009, Pages 4-8

  Mullins, John W ^a  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70350442764     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/j.1467-8616.2009.00622.x     Document Type: Article

References (2)

1. John Mullins, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, Financial Times/Prentice Hall, 2006.
2. John Mullins and Randy Komisar, Getting to Plan B: Breaking Through to a Better Business Model, Harvard Business School Press, 2009.