Can social marketing be everything to everyone?

Social Marketing Quarterly

Volumn 14, Issue 1, 2008, Pages 91-93

  Smith, Bill ^a  

^a NONE

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EID: 70350249416     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000701849229     Document Type: Note

References (1)

1. This is not true of the international social marketing programs, which recognized from the beginning that providing condoms, other contraceptives oral rehydration products, and malarial bed nets, among many other social programs and products, was the primary goal and saw consumer-orientation as a tool not a goal in itself.