Public education and parents: Eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework

International Review on Public and Nonprofit Marketing

Volumn 6, Issue 2, 2009, Pages 99-108

  Goh, Edmund ^a  

^a Blue Mountains International Hotel Management School   (Australia)

Author keywords

Education marketing; Elicitation studies; Public education; Theory of planned behaviour

Indexed keywords

EID: 70350233315     PISSN: 18651984     EISSN: 18651992     Source Type: Journal    
DOI: 10.1007/s12208-009-0024-y     Document Type: Article

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