The power of touch: An examination of the effect of duration of physical contact on the valuation of objects

Judgment and Decision Making

Volumn 3, Issue 6, 2008, Pages 476-482

  Wolf, James R ^a   Arkes, Hal R ^a   Muhanna, Waleed A ^a  

^a ILLINOIS STATE UNIVERSITY   (United States)

Author keywords

Behavioral economics; Consumer decision making; Duration of exposure effect; Length of ownership effect

Indexed keywords

EID: 70350153187     PISSN: None     EISSN: 19302975     Source Type: Journal    
DOI: None     Document Type: Article

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