DETERMINANTS OF BRAND EQUITY IN E-BUSINESSES: AN EXPLORATORY STUDY

Proceedings of the International Conference on Information Systems, ICIS 2002

Volumn , Issue , 2002, Pages 617-627

  Gwee, Yah Ting ^a   Hui, Kai Lung ^a   Chau, Patrick Y K ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

advertising intensity; Brand equity; brand knowledge; perceived quality; product or technology leadership; value added services and features; Website quality

Indexed keywords

ELECTRONIC COMMERCE; MARKETING;

ADVERTISING INTENSITIES; BRAND EQUITY; BRAND KNOWLEDGE; EBUSINESS; PERCEIVED QUALITY; PRODUCT LEADERSHIP; TECHNOLOGY LEADERSHIP; VALUE ADDED SERVICE; VALUE-ADDED SERVICE AND FEATURE; WEBSITE QUALITY;

WEBSITES;

EID: 70350070385     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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