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Volumn 62, Issue 3, 2007, Pages 305-322

Uses and perceptions of blogs: A report on professional journalists and journalism educators

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EID: 70350052413     PISSN: 10776958     EISSN: 21614326     Source Type: Journal    
DOI: 10.1177/107769580706200306     Document Type: Article
Times cited : (37)

References (82)
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    • As we were interested in journalists’ uses and attitudes of blogs, a phenomenon of the Internet, including online journalists was particularly important to this study. The member directory of the Online News Association, which has more than 600 professional journalists as the association’s members, thus, supplemented the list of traditional journalists accessed through Newslink
    • As we were interested in journalists’ uses and attitudes of blogs, a phenomenon of the Internet, including online journalists was particularly important to this study. The member directory of the Online News Association, which has more than 600 professional journalists as the association’s members, thus, supplemented the list of traditional journalists accessed through Newslink.
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    • For example, they were asked if it was a personal and/or professional blog. Respondents with personal blogs were asked if they ever discussed the journalism field on the blog
    • For example, they were asked if it was a personal and/or professional blog. Respondents with personal blogs were asked if they ever discussed the journalism field on the blog.
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    • A principal components factor analysis was conducted using Varimax rotation. Items (blog use) that crossloaded on two or more factors and those with factor loadings lower than.50 were eliminated. The analysis yielded a reduced scale of 14 items that loaded on two factors, and, thus, one item was not included in the two factors. Both factors had eigenvalues of at least one, and the two factors accounted for 67% of the variance
    • A principal components factor analysis was conducted using Varimax rotation. Items (blog use) that crossloaded on two or more factors and those with factor loadings lower than.50 were eliminated. The analysis yielded a reduced scale of 14 items that loaded on two factors, and, thus, one item was not included in the two factors. Both factors had eigenvalues of at least one, and the two factors accounted for 67% of the variance.
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    • The blog credibility scale consists of two statements: “blogs are factual” and “blogs can be trusted” (Cronbach’s α =63). The blog quality scale also consists of two statements: “blogs are not poorly written” and “blogs are not done by amateurs” (Cronbach’s a =.77)
    • The blog credibility scale consists of two statements: “blogs are factual” and “blogs can be trusted” (Cronbach’s α =63). The blog quality scale also consists of two statements: “blogs are not poorly written” and “blogs are not done by amateurs” (Cronbach’s a =.77).
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    • The blog efficiency scale consists of the following statements: “blogs help me sort through and analyze information quickly” and “blogs eliminate intermediaries, making it easier for me to reach my audience” (Cronbach’s α =.77)
    • The blog efficiency scale consists of the following statements: “blogs help me sort through and analyze information quickly” and “blogs eliminate intermediaries, making it easier for me to reach my audience” (Cronbach’s α =.77).
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    • The blog as threat scale consists of “blogs are not a threat to my news audiences” and “bloggers are not a threat to my industry” (Cronbach’s α =.77)
    • The blog as threat scale consists of “blogs are not a threat to my news audiences” and “bloggers are not a threat to my industry” (Cronbach’s α =.77).
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    • The blog role scale consists of five statements: “using blogs is now a standard journalistic tool,” “blogging activity will increase over the next five years,” “blogging should be taught to students learning to work in my industry,” “blogs are not a passing fad” and “blogs and bloggers are challenging conventional notions of my industry” (Cronbach’s α =.72)
    • The blog role scale consists of five statements: “using blogs is now a standard journalistic tool,” “blogging activity will increase over the next five years,” “blogging should be taught to students learning to work in my industry,” “blogs are not a passing fad” and “blogs and bloggers are challenging conventional notions of my industry” (Cronbach’s α =.72).
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    • The blog usefulness scale consists of six perception questions: “blogs provide a good supplement to traditional communication with my audiences,” “blogs are useful in crisis situations,” “blogs are useful tools through which to provide journalists with appropriate sources,” “blogs represent a personal way to communicate information,” “I do see the professional importance of blogs regarding my industry,” and “students are interested in learning about how to use blogs professionally” (Cronbach’s α =.80)
    • The blog usefulness scale consists of six perception questions: “blogs provide a good supplement to traditional communication with my audiences,” “blogs are useful in crisis situations,” “blogs are useful tools through which to provide journalists with appropriate sources,” “blogs represent a personal way to communicate information,” “I do see the professional importance of blogs regarding my industry,” and “students are interested in learning about how to use blogs professionally” (Cronbach’s α =.80).


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.