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Volumn 2, Issue , 2008, Pages 316-319

Study on strategic management of green marketing

Author keywords

Green advanced science and technology; Green marketing; Green marketing values; Green production; Green promrtion; Green sciece and technology; Strategic management

Indexed keywords

COMMERCE; INFORMATION MANAGEMENT; STRATEGIC PLANNING;

EID: 70349996088     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ISBIM.2008.22     Document Type: Conference Paper
Times cited : (2)

References (12)
  • 1
    • 70349984316 scopus 로고
    • Green Marketing and Enterprise Development[J]
    • Liu Yan. Green Marketing and Enterprise Development[J]. Forum on Science and Technology in China, 1995, (1):30-33.
    • (1995) Forum on Science and Technology in China , vol.1 , pp. 30-33
    • Yan, L.1
  • 2
    • 70349991032 scopus 로고
    • Enterprises Must Pay Attention to Green Marketing[J]
    • Wan Hou-Fen. Enterprises Must Pay Attention to Green Marketing[J]. Marketing and Public Relations, 1994,(1):26-28.
    • (1994) Marketing and Public Relations , vol.1 , pp. 26-28
    • Wan, H.-F.1
  • 4
    • 70349999699 scopus 로고    scopus 로고
    • High Education Press
    • Wan Hou-Fen. Green Marketing[M]. High Education Press, 2000, pp:2-109.
    • (2000) Green Marketing[M] , pp. 2-109
    • Wan, H.-F.1
  • 5
    • 70349989753 scopus 로고    scopus 로고
    • [U.S.] Stephen. P. Robbins, Mary Coulter. Management[M](the seventh edition). China People's University Press, 2003, pp:119.
    • [U.S.] Stephen. P. Robbins, Mary Coulter. Management[M](the seventh edition). China People's University Press, 2003, pp:119.
  • 10
    • 70349985526 scopus 로고    scopus 로고
    • Li Shi-Hua. The Study on Green Trade Barrier & Enterprise's Strategy[D]. Hohai University, 2007.04,pp:44-45.
    • Li Shi-Hua. The Study on Green Trade Barrier & Enterprise's Strategy[D]. Hohai University, 2007.04,pp:44-45.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.