"Live, Learn and Play". Building strategic alliances between professional sports and public health

Preventive Medicine

Volumn 49, Issue 4, 2009, Pages 322-325

  Yancey, Antronette ^a   Winfield, David ^b   Larsen, Judi ^c   Anderson, Michele ^d   Jackson, Portia ^e   Overton, Jeff ^d   Wilson, Shawn ^f,i   Rossum, Allen ^g,i   Kumanyika, Shiriki ^h  

^a U S DEPARTMENT OF HEALTH AND HUMAN SERVICES   (United States)

^b MLB San Diego Padres and ESPN Baseball Tonight   (United States)

^c The California Endowment   (United States)

^d MLB San Diego Padres   (United States)

^e UNIVERSITY OF CALIFORNIA   (United States)

^f SWI Consulting and Usher's New Look   (United States)

^g NFL San Francisco 49'ers   (United States)

^h UNIVERSITY OF PENNSYLVANIA   (United States)

ⁱ Professional Athletes Council   (United States)

Author keywords

African American; Black; Ethnic minority; Health promotion; Hispanic; Latino; Physical activity; Social marketing

Indexed keywords

ARTICLE; ATHLETE; COST BENEFIT ANALYSIS; HEALTH PROGRAM; HEALTH PROMOTION; HUMAN; PHYSICAL ACTIVITY; PRIORITY JOURNAL; PUBLIC HEALTH; RECREATION; RISK BENEFIT ANALYSIS; SOCIAL MARKETING; SPORT;

AFRICAN AMERICANS; ATHLETES; EVIDENCE-BASED PRACTICE; EXERCISE; HISPANIC AMERICANS; HUMANS; MOTOR ACTIVITY; PROFESSIONAL ROLE; PROGRAM DEVELOPMENT; PROGRAM EVALUATION; PUBLIC HEALTH; PUBLIC-PRIVATE SECTOR PARTNERSHIPS; SOCIAL MARKETING; SPORTS; UNITED STATES;

EID: 70349991275     PISSN: 00917435     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ypmed.2009.06.029     Document Type: Article

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