Online persuasion in facebook and mixi: A cross-cultural comparison

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5033 LNCS, Issue , 2008, Pages 35-46

  Fogg, B J ^a   Iizawa, Daisuke ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Behavior chain; Captology; Cultural comparison; Facebook; Mixi; Persuasion; Persuasive design; Persuasive technology; Social networking

Indexed keywords

SOCIAL SCIENCES COMPUTING;

CAPTOLOGY; CULTURAL COMPARISON; FACEBOOK; MIXI; PERSUASION; PERSUASIVE DESIGNS; PERSUASIVE TECHNOLOGY;

SOCIAL NETWORKING (ONLINE);

EID: 70349955004     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-68504-3_4     Document Type: Conference Paper

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