Application of logit regression models for the identification of market segments

Journal of Business Economics and Management

Volumn 8, Issue 4, 2007, Pages 253-258

  Burinskiene, Marija ^a   Rudzkiene, Vitalija ^b  

^a VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

^b MYKOLAS ROMERIS UNIVERSITY   (Lithuania)

Author keywords

Logit regression model; Qualitative analysis methods; Segmentation; Social research

Indexed keywords

EID: 70349791425     PISSN: 16111699     EISSN: 20294433     Source Type: Journal    
DOI: 10.1080/16111699.2007.9636177     Document Type: Article

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